Jillian Wyatt

Tennessee Valley Authority

I was tasked with positioning TVA as a company made up of real people focused on serving their local communities through abundant resources, affordable rates, and reliable energy. To share this story with the people of the Tennessee Valley, I created a cross-channel content strategy, mapped through a content calendar, to align the organization's internal and external communications. I oversaw a team of creatives and account executives for execution. The campaign, called “Powered by People You Know,” included videos, social posts, a landing page, internal communications, and other efforts featuring employee testimonials to make TVA more human to its customers. The initiative achieved all set goals in its first year and created a template that was eventually handed off to the internal TVA team for management, where it's still continuing today.