Huhtamaki Foodservice North America

I achieved the goal of establishing Huhtamaki and its employees as experts in the foodservice packaging industry by creating and executing a detailed content plan. Using various industry resources, I created an annual content calendar aligning Huhtamaki's internal and external communications. Then, along with a team of copywriters, we put the plans into action, creating numerous blog articles, webinars, web videos, social media posts, and more to position the brand and its leadership team as thought leaders in the industry. These efforts exceeded all goals within the first year and singlehandedly grew one Huhtamaki executive's LinkedIn presence (connections and engagement) by over 36%.