City of Indianapolis

The City of Indianapolis came to my team wanting to increase brand awareness for Knozone, a nearly-20-year-old air quality program. We responded with a full data-driven marketing strategy that included rebranding, an overhaul of the program structure, messaging, online and offline media campaigns, web, mobile, photography and videography. Within the first month of the campaign launch, Knozone web traffic increased by 500%. My work on Knozone received a Gold W3 Award for Environmental Awareness and a Silver Davey Award for Integrated Campaign - Green/Eco-Friendly in 2015.